JOIN THE F.AMI.LY
The F.AMI.LY programme allows you to enjoy exclusive experiences and benefits within the Maison.
To celebrate bringing the Parisian spirit to New York with our Le Café Ami kiosk, we’ve hidden 9 croissants on the city map.
Born in Paris in 2011, Ami Paris has always captured the city’s elegance and simplicity. This playful croissant keychain is a tribute to its Parisian roots — with only 100 pieces available!
9 drawings of the Croissant are hidden in the New York SoHo illustration. Find them for a chance to win an exceptional surprise.
1. Search and click on the 9 drawings of the Croissant.
2. Sign in or create your F.AMI.LY account to validate your participation.
You’ll receive an email with a QR code revealing whether you’ve won a gift. Visit the store on 77 Greene St, SoHo, NYC, by November 16th to scan the QR code and discover your result.
Everyone will be contacted via email and will receive a special QR code, which should be presented to the store manager at the SoHo boutique (77 Greene St, SoHo, NYC) to find out if they have won an exclusive Croissant Keychain.
WHEN AMI PARIS ARRIVED IN NEW YORK, IT WAS NATURALLY DRAWN TO THE ARTISTIC ENERGY OF SOHO. THIS NEIGHBORHOOD, WITH ITS COBBLESTONE STREETS, LOFTS, AND CREATIVE SPIRIT, MIRRORS THE VALUES OF AMI PARIS — MODERN YET TIMELESS, ELEGANT YET EFFORTLESS. JUST LIKE PARIS, SOHO THRIVES ON ENCOUNTERS AND EVERYDAY CHARM. TO CELEBRATE THIS BRIDGE BETWEEN THE TWO CITIES, A PLAYFUL PARISIAN SYMBOL HAS SLIPPED INTO THE ILLUSTRATION: THE CROISSANT. 9 OF THEM ARE HIDDEN THROUGHOUT THE SCENE, WAITING TO BE FOUND. DISCOVER THEM ALL AND IMMERSE YOURSELF IN THE AMI PARIS SPIRIT — WHERE PARISIAN HEART MEETS NEW YORK SOUL.
How do I participate?
Fill out the participation form and sign in or create your F.AMI.LY account.
Once registered, you’ll receive a confirmation email and a unique QR code in your profile.
How will I know if I’ve won?
You’ll receive a QR code by email.
Present it to the store team at the Ami Paris SoHo boutique to instantly find out if you’ve won a gift.
Where do I go to reveal my gift?
Visit the Ami Paris SoHo boutique at 77 Greene Street, SoHo, NYC with your QR code before April 1st to reveal your result.
Can I participate more than once?
Participation is limited to one entry per person and per F.AMI.LY account.
How long can I reveal my surprise in store?
From February 11 to April 1st.
What surprises are available?
Participants may receive a selection of Ami Paris pieces, including the Carrousel Bag, the Ami Paris × Balthazar limited-edition cap, and other signature items.